Journeys that react to what people actually do
Build multi-step automations visually — triggers, branching conditions, delays, emails, and goals — without writing a line of code.
Five node types, unlimited combinations
Trigger
Starts a journey the moment something happens: a contact is created, joins a list, gets tagged, or a custom date field (like a birthday) arrives.
Condition
Splits the journey based on a tag, a custom field, or engagement history — so different contacts get different paths from the same automation.
Delay
Waits a set amount of time before continuing — space a welcome series out over days without building a scheduler yourself.
Sends a campaign built in the same block editor you already use, with full open/click tracking on every step.
Goal
Marks a contact as having completed the journey when they take an action — so you know exactly how many people made it end to end.
A few journeys teams start with
Welcome series
Trigger on signup, branch by how a contact signed up, and space a multi-email introduction out over their first week.
Re-engagement
Trigger on inactivity (no opens in N days) and send a win-back email before a contact goes cold.
Post-purchase follow-up
Trigger on a tag your app applies via the API after checkout, then delay and send a review request.
Lifecycle nudges
Use a custom date field — a renewal date, a trial end date — as the trigger for a timely, relevant email.
These are examples of what the building blocks above make possible — automations are built from scratch in the visual editor, not chosen from a fixed template.
Know exactly how a journey is performing
Event-based triggers
Contact created, tag added, list joined, or a custom date like a birthday.
Branching logic
Split journeys by tags, custom fields, or engagement history.
Goal completion
See exactly how many contacts complete each journey, end to end.
Send your first email in minutes
Verify a domain, create an API key, and make your first request. Campaigns, automation and AI email are in the same workspace when you need them.
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